Fashion forecast

Reyn’s Fashion Mafia shot

Reyn is on the trail of going fashionable. He was recently invited to become one of the official model endorsers of Fashion Mafia, an-Ilonggo inspired urban wear that carries Iloilo pride and designs. Fashion Mafia’s minimalistic, personalized, artistic, and striking designs are something worth wearing since it brings back our pride as Ilonggos. For a long time, no other Ilonggo-inspired local urban wear brand stood out in the market. Fashion Mafia is a brainchild of artistic young Ilonggo business-minded entrepreneurs who wanted to introduce something new in the market and this time, something that we Ilonggos can relate to. Artistically, their designs are custom-made, original, attractive, and wearable for people of all walks of life. Maybe it’s time to bring Ilonggo designs in the mainstream clothing starting with what Fashion Mafia is hoping for.

At present, Fashion Mafia is available at Deco’s Souvenir Shop along Valeria Street, Iloilo City fronting SM Delgado. You can choose the best design that fits your taste for prices that seemed reasonable. But the biggest catch of all—Fashion Mafia stands out with its quality shirts and classy printing that can compete with other popular clothing line.

Fashion Mafia’s Ilonggo pride advocacy led them in gathering Iloilo’s finest--- Yehlen Camarista, a multi-awarded Tour Guide of Western Visayas for three consecutive years by DOT 6 and a tourism instructor; Richard Perillo, an accomplished Ilonggo lawyer for half a decade; and Reyn Callao, an uprising Ilonggo singer who takes pride with his Ilonggo songs starting with “Seryoso,” his debut single. Three people from different fields of interest take the forefront fashion straight to the heart of Ilonggos through Fashion Mafia.

As a newbie local singer, it is a both a great opportunity and a chance to prove that singing Ilonggo songs can be fashionable for Reyn.

Special thanks to international photographer, Jose de Luna for the stunning photos shot at Iloilo City Boulevard last April 3, 2010.